AI Workshop Facilitation, Fit Body Boot Camp | Evangelia Leclaire
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Evangelia Leclaire AI Strategy & Enablement
AI Learning & Enablement · Fit Body Boot Camp

Franchise owners were not showing up on social media. One workshop changed that.

For any organization where the gap is not understanding AI. It is using it consistently.

35+ workshop participants 5 roles in the room 1 custom GPT built & delivered CEO-Endorsed Fit Body Boot Camp
OrganizationFit Body Boot Camp
Audience5 Roles, 35+ Participants
FormatCEO-Endorsed Workshop
DeliverableFBBC CopyPro, Custom GPT
What the CEO said

Endorsed by Bryce Henson, CEO.

CEO, Fit Body Boot Camp, Inc. "Her Future-Ready Teams AI training made AI clear and actionable for our FBBC owners. The custom GPT she built nailed our brand voice and gave the team a fast lift for content and workflow mapping. Elina builds trust quickly and has a knack for inspiring and equipping people to grow through change."

Bryce Henson · CEO, Fit Body Boot Camp, Inc.

The Problem

Writing was not their forte. Consistency was not happening.

Busy franchise owners were not showing up on social media. Between managing staff, running classes, and closing memberships, content fell through the cracks. When they did post, it did not sound like their brand or speak to their audience.

AreaBeforeAfter
Social media consistencyIrregular, off-brandOn-brand weekly content, AI-augmented
Content creation timeHours, or skipped entirelyUnder 2 minutes with FBBC CopyPro
Brand voice and ICA clarityInconsistent across studiosEncoded in a custom GPT for every owner
AI tool usage across rolesNone or scatteredRole-specific, with a shared framework
Pre-session preparationNoneRole-based GPT exercise completed before arriving
How It Was Built

Three moves. In the right order.

The session started with diagnosis. FBBC CopyPro appeared last, after the room understood why it mattered.

1

Diagnose before the session

Attendees ran their own job descriptions through the AI Workforce Optimization GPT before arriving. They came knowing where AI applied to their role, not starting from zero.

2

Role-based activation

A front desk rep identified membership follow-up automation. A coach identified class prep and client feedback summaries. Every participant had a tool to assist them in knowing where AI and automations could apply to their work.

3

Live demonstration, real data

The real Fit Body Boot Camp content calendar ran through FBBC CopyPro in the session. Participants saw their own content produced in real time, not a demo.

The Custom GPT

FBBC CopyPro

Built on Fit Body Boot Camp's brand voice, their Ideal Customer Avatar (women 40+), voice of customer, and content themes. Not a generic AI tool. A Fit Body Boot Camp-specific one, ready before the session started. Produced a full week of social content in under 2 minutes.

Brand Voice ICA Encoded Voice of Customer Facebook Captions Reels Scripts Email Subject Lines
What Changed

The use cases tell the story.

Manual drafting AI-augmented content

FBBC CopyPro ran on the real June and July content calendar in the session. A full week of captions, a Reels script, and email subject lines in under 2 minutes, matched to their brand voice and ICA.

Generic AI awareness Role-specific use cases

Attendees ran their own job description through the Workforce Optimization GPT. A front desk rep identified membership follow-up automation. A coach identified class prep and client feedback summaries. Every participant had a tool to assist them in knowing where AI and automations could apply to their work.

Cold audience Pre-warmed participants

Structured pre-work distributed before the session by the Executive Director of Coaching. Attendees arrived with context. The first question in the room was not "what is AI?" It was "here is what AI does for my role. What next?"

Outcomes

What was confirmed.

Confirmed

  • FBBC CopyPro live and producing real Fit Body Boot Camp content before the session ended
  • CEO of a national franchise personally endorsed and participated
  • Executive Director adopted the pre-work and distributed it to the full group
  • Five distinct roles activated: owners, managers, coaches, front desk, sales
  • Every participant left with a role-specific use case and a working tool

Qualitative impact

  • "Made AI clear and actionable for our FBBC owners." CEO, post-session
  • "Nailed our brand voice and gave the team a fast lift." CEO, public endorsement
  • Franchise owners who could not write consistently now had a tool that wrote in their voice
  • Pre-work adopted and distributed by leadership before the session, not just after
Why It Worked

None of these are about technology.

1
Pre-work changes the room

The first question was not "what is AI?" It was "here is what AI does for my role. What next?" Pre-work shifts the entire dynamic.

2
A custom tool beats a generic one

Generic AI prompts bounce off people. A GPT built for your ICA and brand voice gets opened on Monday morning. FBBC CopyPro was the difference.

3
Live demonstration with real data removes doubt

Participants saw their own content produced in real time. Not a demo. That is the moment skeptics move.

4
Role-specific framing matters more than literacy level

A franchise owner and a front desk rep share one question: where does AI help me specifically? The pre-work answered it for each role before the session started.

Work With Evangelia

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Role-specific  ·  Custom tools built for your team  ·  Live in one session

Evangelia Leclaire
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Portfolio case study. Training delivered for the Fit Body Boot Camp Mastermind Group. Figures labeled as confirmed or qualitative. © 2026 Evangelia Leclaire.